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Back to Main MenuSports Management Worldwide's agency utilizes it's sports directors in each sport to provide expertise to our network of agent advisors. Having sports directors allows SMWW to provide better service to our athletes as well as our agent advisors by having an experienced sports agent working closely on all aspects of the agent business within their sport of expertise.
Dr. G. Lynn Lashbrook, President of SMWW and Head of SMWW's agency, has been a certified agent with the NFL for over 10 years. During his tenure as an agent, Dr. Lashbrook has represented 20 NFL players. Dr. Lashbrook worked for SMG, which is now SFX Football, for 5 years. Dr. Lashbrook was mentored on the agent business by current SFX president Jim Steiner.
In the past five years, Dr. Lashbrook has been teaching people how to break into the sports agent business. He has also played a major role in trying to bring Major League Baseball to Portland.
Dr. Lashbrook has also been working and teaching in Sports Management for over 30 years and has served at the collegiate level as an athletic academic advisor and athletic director. Internationally, he has served as a lecturer or presenter in China, Russia, England, Mexico, Hong Kong, Singapore, and Aruba.
Click here for a list of former clients.
Sports Articles by Dr. G. Lynn Lashbrook:
Article #1 : We Must Do More
Article #2 : Trust Me!
Joe Bonahoom
Baseball
Joe is an attorney and serves as the SMWW Director of Baseball. Joe has been practicing law
since 1986 when he graduated from Marquette University in Milwaukee, Wisconsin with a B.S. in
Business Administration and a J.D. Degree in Law. He is an active member of the Sports Lawyer's
Association. Joe has counseled with and negotiated for clients in all facets of business set up,
planning and operations, contractual matters and negotiations, financial transactions, tax, investment
and retirement planning. Joe's law practice led him to the representation of several professional
athletes for legal, business, contractual and financial matters and ultimately into the athlete
agent business.
"Agents need to be competent and qualified to provide advice, direction and counsel to athletes.
Agents must also be willing to take the time to deal with whatever issues are necessary in order
to allow the athlete to focus his or her time and attention on excelling as an athlete. I am
involved in sports agency and sports management because I have a passion to be involved with athletics
and with athletes. My background helps me to identify and deal with issues at the highest level on
behalf of athletes and as Director of Baseball this is something that I can pass on to other agent
advisors as they support and service their athletes. Our job is to help the athletes succeed and to
take the everyday pressures off of them so that they may concentrate solely on their profession. All
athletes should expect this type of service from their agents."
Joe's experiences provide a great foundation and uniquely qualify him as a sports agent and Director
of Baseball in that all the issues that athletes will face are those in which he has significant
experience. Joe firmly believes that an agent's responsibility goes well beyond the signing of the
contract and obtaining a commission, and that all athletes have a need for a competent agent who
understands all of the legal, business, financial and other issues that an athlete will face throughout
his or her career and into retirement. Through his background and experiences, Joe brings these aspects
to SMWW not only for himself but also for other agent advisors affiliated with SMWW so that they may
provide top-notch advice and service to athletes.
Fred Schreyer serves on the board of directors for SMWW and is also involved with SMWW's elite athlete endorsement negotiation. Mr. Schreyer has had a long and prestigious career in the world of sports representation. Most recently, Mr. Schreyer played a major role in securing and negotiating the ground breaking endorsement agreements that basketball sensation LeBron James signed with Nike, Inc. and The Upper Deck Company. Mr. Schreyer has over 23 years in the sports industry including Director of Sports Marketing at Nike from 1987-1992 and the founder of Nike's Sports Management division in 1992.
Mr. Schreyer was a partner in the law firm of Rosenfeld, Meyer & Susman in Beverly Hills from 1979-1987 before moving on to his seven-year career at Nike. Most recently, he was the Founding Partner and Owner of Pyramid Sports in which he served as a consultant to many of the leading companies in the sports business (Logo Athletic, Met-Rx, adidas and Arizona State University) and represented athletes in a variety of sports (Troy Aikman, Jason Williams, Gary Payton, Richard Jefferson, Natalie Williams and Tiffeny Milbrett).
Mr. Schreyer received a Bachelor's of Business Administration degree from the University of Michigan and received his J.D. degree from UCLA School of Law. He is a member of the Sports Lawyers Association.
Mr. Schreyer is currently the Commissioner of the Professional Bowlers Association, where he has played a prominent role in leading that sports organization to strong ratings and sponsor growth over the last two years.