Sports Management Worldwide's agency utilizes it's sports directors in each sport to provide expertise to our network of agent advisors. Having sports directors allows SMWW to provide better service to our athletes as well as our agent advisors by having an experienced sports agent working closely on all aspects of the agent business within their sport of expertise.

Sally Sullivan

Sally comes to Sports Management Worldwide with an extensive background in sports: as a competitor (tennis and running); a coach (tennis); and as a sports agent attorney. Her list of clients is extensive having represented:

• Tennis Players: Venus and Serena Williams
• Olympic Athletes
• Football Player: Lincoln Kennedy
• ABL/WNBA players: Jennifer Azzi, Katy Steding, Lynette Woodard, etc.
• Baseball Players: Dodgers and Baltimore Orioles.

In addition Sally has been an online professor having taught business law and law in the field of medicine for Kaplan. She is presently returning home to Portland, where she attended law school having lived in Florida and Texas for the past eight years. She has her law degree from Lewis and Clark, Portland, Oregon. Sally has a great track record for creating endorsements for unknown and well known athletes.

Fred Schreyer

Fred Schreyer serves on the board of directors for SMWW and assists with endorsement negotiation. Mr. Schreyer has had a long and prestigious career in the world of sports. As an attorney and Director of Sports Marketing for Nike for many years, Fred founded Nike's Sports Management Division in 1992. Mr. Schreyer has done endorsement deals for some of the top NBA players to ever play the game. He played a major role in securing the largest endorsement deal in sports history for Lebron James with Nike for over 100 Million Dollars. Other athletes that Mr. Schreyer has done endorsement deals for includes: Michael Jordan, Scottie Pippen, Alonzo Morning, Gary Payton, Richard Jefferson, Deon Sanders, Troy Aikman, Oscar De La Hoya and Andre Agassi.

Dr. G. Lynn Lashbrook, President of SMWW and Head of SMWW's agency, has been a certified agent with the NFL for over 10 years. During his tenure as an agent, Dr. Lashbrook has represented 20 NFL players. Dr. Lashbrook worked for SMG, which is now SFX Football, for 5 years. Dr. Lashbrook was mentored on the agent business by current SFX president Jim Steiner.

In the past five years, Dr. Lashbrook has been teaching people how to break into the sports agent business. He has also played a major role in trying to bring Major League Baseball to Portland.

Dr. Lashbrook has also been working and teaching in Sports Management for over 30 years and has served at the collegiate level as an athletic academic advisor and athletic director. Internationally, he has served as a lecturer or presenter in China, Russia, England, Mexico, Hong Kong, Singapore, and Aruba.

Click here for a list of former clients.


Sports Articles by Dr. G. Lynn Lashbrook:
Article #1 : We Must Do More
Article #2 : Trust Me!